One thing that was constantly repeated in every single one of the classes I went to while at WPPI was outsourcing. Jose Villa, Tamara Lackey, Suzette Allen, Elizabeth Messina, Mike Larson — every one mentioned it at least once.
As a small business owner when you are just starting out, you may think that you have to do everything for everyone. And it’s possible that you may still be thinking that. The truth is, that you CAN’T do and be everything for everyone. It’s a sheer impossibility.
Your company is a piece of you. Your life though, is all of you. In order to be successful in both, you need to be realistic. You need to be able to let go of things that you may not need to have every piece of your fingers in.
The hardest part for most people is the physical ability to be the one to let go. You have to be able to take a look at your life and workload and hand something off to someone that may or may not be able to do it the way you think it should be done. But being able to release something you hate or may not be as good at and handing it over to someone who enjoys or is great at it can be an amazing relief.
It doesn’t even have to be big!
Something as small as hiring someone to come in once a week to clean toilets, wash windows and scrub bathtubs can take an immense weight off your shoulders. If you have children, trading a day of daycare with a neighbor or friend who also stays at home/works from home can give you more hours to be productive.
Overall, you have to be able to take a look at what you are doing and how you can be more effective by placing tasks in other peoples hands. The really important thing once you do outsource something though, is to utilize those extra hours productively. Work smarter, not harder.
Otherwise, you can fill it with more meaningless stuff and not get a return on your investment!