social media

Adding a Free Download

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Every always says you need to build up your email list. Your newsletter setup can be important. But how do you get them? How can you get email addresses without begging or feeling like a terrible person?

Giving something in exchange for their email addresses in the way to do it!

Here are two videos for you. The first for Mad Mimi and the second video is showing you how to do it for Mail Chimp.

Creating a Free Download Link using Mad Mimi :: The Photog's Helper

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Creating a Free Download Link using Mail Chimp :: The Photog's Helper

Differences between Marketing, Public Relations, Advertising and Branding

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Differences between Marketing, PR, Advertising and Branding :: The Photog's Helper

Chances are, when you started your business you were told that you needed to figure out your branding. You needed to work on your marketing and advertising. All of these words get spread around in our industry but rarely does anyone really truly understands what they mean.

I found this info graphic on Pinterest (follow me!) and even though the original company has merged with a new one and I cannot find a true original link, I’m still going to share it. Neutron, LLC created this info graphic which has now joined with Liquid Agency. I normally will only share something if I can find the original creator link but this was too perfect not to share.

Differences Between Marketing, Branding, Advertising and Public Relations :: The Photog's Helper

 

Even though it’s slightly more mature, it really makes sense.

If you are telling people about yourself, you are marketing. Someone else (whether hired or from your network) it is public relations. Advertising is just pounding your message into someone’s mind. Branding encompasses everything you are presenting and provides the information for people to really get your message.

Does this help you understand what you need to do in your business? Does it help you with your marketing or branding plan and goals for the year? What has changed?

Linky Love :: Promote Your Blog

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The fact that Infographics have become so popular has made me so very happy. I love great design when combined with  wonderful information!

This one I just found thanks to Pinterest is full of amazing information!

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It’s so wonderful when I can find the great stuff out there to help with promoting your own stuff. There are 30 ways listed with detailed information on how to get your name out there. Not only that, most of them are free!

There are some things there that I never would have thought of, outside of the photography community. What a great idea!

So, what about you? Do you have a checklist you go through when you’ve clicked “Publish” on a blogpost? Maybe this list will help you add some things to get it out there!

Linky Love :: What Should Photographers Post to Facebook?

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                                                                                                                                                                                              Source: pinerly.com via Kathy on Pinterest

Do you keep reading the things that everyone in the marketing world writes about how you should be constantly engaging your clients on Facebook and through blogging and roll your eyes? You wonder what you could talk about that anyone would want to read….

The always fabulous Zach Prez wrote this post back in May, but I figure you probably missed it and so wanted to share it again. Not only does he give legitimate reasons why keep conversations going on Facebook, but he also gives actual ideas to implement today that can get you started!

Please, read this post and then continue to follow the rest of his work. You will not regret taking the time to read through and be inspired by his blog! It can completely change your life!

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