Chances are, when you started your business you were told that you needed to figure out your branding. You needed to work on your marketing and advertising. All of these words get spread around in our industry but rarely does anyone really truly understands what they mean.
I found this info graphic on Pinterest (follow me!) and even though the original company has merged with a new one and I cannot find a true original link, I’m still going to share it. Neutron, LLC created this info graphic which has now joined with Liquid Agency. I normally will only share something if I can find the original creator link but this was too perfect not to share.
Even though it’s slightly more mature, it really makes sense.
If you are telling people about yourself, you are marketing. Someone else (whether hired or from your network) it is public relations. Advertising is just pounding your message into someone’s mind. Branding encompasses everything you are presenting and provides the information for people to really get your message.
Does this help you understand what you need to do in your business? Does it help you with your marketing or branding plan and goals for the year? What has changed?