In this world of online social media, Facebook is king. There was a huge amount of hoopla over the past week or so when Facebook started having an option to pay for promoting your posts.
There were a lot of frustrations and annoyances and people were starting to get angry.
Everything is constantly changing. And there is really not a huge difference with what Facebook is going to be doing when the promoting post options get launched to everyone.
Here are two amazing articles by two different glorious ladies, one in the photography community and one not, that go about the explanation of the Facebook Promotion posts differently. Both come to the same conclusion, so read both and take to heart whichever one makes the most sense to your business.
Overall, remember that Facebook is a marketing tool like any other. If you don’t use it, it won’t work for you. If you don’t understand how to use it as a tool, it won’t work either. Like any other tool, pick it up, get to know it and use it to your best advantage!